Where Legend Began

Legend started because we kept forgetting the little things that mattered. In Australia, which has one of the highest rates of ADHD in the world, that feeling is especially common. We felt the impact in real life. We wanted more presence, less pressure, and technology that actually helped. So we built it for ourselves first.

  • Technology should make us feel calmer.
    Most tools pull our attention away. Legend gives it back.
  • Memory is meaningful.
    Small moments shape who we are. They deserve to be saved.
  • Design is a form of care.
    If it feels beautiful to wear, you will feel good using it.

About the Founders

SABA

I grew up in Melbourne believing I just had to try harder. Focus was hard. Remembering small things was hard. I thought everyone felt that way.

It showed up most in my relationships. I cared a lot, but my memory did not always show it. Getting diagnosed helped me finally understand why, and it changed everything.

Legend came from that feeling. I wanted something beautiful that made life easier. People see jewelry first, then discover the superpowers inside. That feels special.

Peace to me is being present with people I love, my phone out of sight, and knowing I will not forget what matters. Legend gives me that freedom.

I am building this for people like me. Diagnosed or not. If you struggle with memory or focus, you deserve support. And if you are like me, this will change your life in a real way.

ZACH

Ever since I was young I had this aching feeling. I never understood what I had forgotten to do or who I was going to disappoint next. My whole life I built processes around it. Notes about the people I met, what they liked, what I promised to do. I tried my best to be a good friend, colleague, and family member.

I never realized how intuitive this was for most people, or that I was unique for taking these steps.

As a founder, it was eye opening and a life changing moment building my first AI pendant. A month into the journey, I realized I would never forget something important again. I could fully relax in social situations.

I no longer need to rigorously take notes in the bathroom at a party or keep tasks running in the back of my mind. I finally felt free.

When people started DMing me that it was life changing for them too, that they felt the same way, I knew this was going to be huge. The impact I want to leave in the world. My life’s work.

I am so excited for you to experience Legend. It is the best product I have ever been part of, and if you are like me, it will fundamentally change the way you work and live for the better ❤️.

Discover how Legend can help you remember what matters and start your journey today.

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